The coffee you drink every morning has a birthplace. Spend seven days there.

A 9 days trip to Brazil. The two extra days are your arrival and departure. A seven-day immersion into Brazilian coffee, from the soil it grows in to the cup you’ll learn to read. Accommodation, all meals, transport and every experience included. You only book your flight.

From soil to roast

Not a tour. An apprenticeship you happen to travel for.

For seven days you live in one hotel in the mountains of Minas Gerais and go out each morning into the coffee country that supplies the world.

You’ll walk the rows during harvest. You’ll read a bean before it’s roasted and know what it will taste like. You’ll cup, roast, and eat lunch at the same table as the families who have grown coffee here for generations.

None of the places we visit were built for tourists. There is nothing staged and nothing rehearsed. They exist because coffee exists. We simply know where they are, and they know us.

Learn it properly

Soil, planting, harvest, drying, roasting, cupping. Taught by people who do it for a living, not by a script.

A seat at their table

You’ll eat where the coffee grows, with the families who grow it, not served to you, but beside you.

Never navigate alone

Translation, transport, meals and logistics are handled. Your only job is to pay attention.

Why here

If Minas Gerais were a country, it would be one of the largest coffee producers on Earth.

It isn’t a country. It’s one state in Brazil, mountains, farms, hot kitchens and slow conversations, roughly five hours inland from São Paulo.

Our base is the historic Hotel Palace, in downtown Poços de Caldas, opened in 1930 and renowned for its naturally sulfur-rich thermal waters.

We run the experience between April and October: dry season, harvest, and the plantations actually accessible. Everything you see is happening because it’s supposed to be, not because you paid to see it.

Let’s talk about it

You’ve heard things about Brazil. Let’s be direct about them.

Every country has places you shouldn’t go. Brazil is not an exception, and we’re not going to pretend otherwise. What we can tell you is exactly where you will be, who you will be with, and how you will get there, for all nine days, from the moment your plane lands.

You are met at the airport.

A private executive driver collects you personally at São Paulo airport. Not a taxi. Not an app. Someone holding your name.

You are never in transit alone.

Airport to hotel, São Paulo to Minas, hotel to farm, farm to dinner. Every kilometer is ours.

You travel in a group of 10 to 15.

With a bilingual guide, a support team member and a media team accompanying every single day.

You sleep in one place all week.

The Hotel Palace, in the historic center of Poços de Caldas, becomes home.

Everything is arranged in advance.

Farms, meals, drivers, entries. Nothing to negotiate, book, or figure out in a language you don’t speak.

The week

Sunday to Sunday. Nine days on the ground.

Arrive Saturday in São Paulo. Leave Monday, the following week. Everything in between is ours to run.

You don’t need to speak a word of Portuguese. You don’t need to carry cash. And you are never, at any point of the seven days, expected to find your own way.

Who comes

People who’d rather understand something than photograph it.

Not everyone should come and that’s the point. This week rewards curiosity over comfort, and understanding over sightseeing. Here’s how to know if it’s yours.

This is for you if

You drink coffee daily and have never seen it grow
You’ve done the vineyard, the distillery, the cooking school, and want the one nobody’s done
You’re a barista, roaster or shop owner who wants origin knowledge first-hand
You travel to learn, not to check a box
You’re coming alone, as a couple, or bringing your own group

This probably isn’t

Who Guides You

The people who guide you. The places that teach you.

They open the doors. But the real teacher is every place you’ll walk into , the sorting shed, the drying patio, the roastery, the kitchen. You learn by being there.

Coffee specialist

José Carlos Sales Ribeiro

His family has grown coffee in Andradas since the nineteenth century, and he has been named Champion of Brazil’s Best Coffees at both state and national level. Growers across the Serra da Mantiqueira come to him before they plant. For three days, everything he knows is pointed directly at you.

Gastronomy

Chef João Paulo Diniz

A chef and gastronomy teacher who has spent years training professionals in Poços de Caldas, breads, fresh pasta, patisserie, and the Brazilian home cooking most visitors never get near. He runs the day you spend at the stove, and the tradition that comes with each dish.

Family farms, roasters, historic hotels, wineries and local producers who open their doors because they know us.

What’s included

Everything, honestly. Except the flight.

Check out the rules and conditions

Almost everything is included. The only things that aren’t: your international flight, travel insurance, and anything personal you choose to buy along the way. And if you do want to take something home, a cheese, a sweet, a souvenir from the places we visit, you’ll pay a fair price. Bad actors exist everywhere in the world, and they charge more when they hear a foreign accent. With us beside you, that doesn’t happen.

Airport pickup and return, São Paulo
Hotel in São Paulo before and after the immersion
Seven nights at the Hotel Palace, Poços de Caldas, open since 1930
All ground transport, every day
Three meals a day. Every day. No exceptions.
All farm, roastery, winery and cultural experiences
Bilingual guide and support team throughout
Your kit: a blanket, the official shirt, an exclusive mug, regional products and coffee-based skincare

From:

US$ 7.000

Less than

US$1,000

per day

per person · nine days, all-inclusive · seven of those days on the experience

It covers everything from the moment you land: both São Paulo hotels, seven nights in Minas, every meal, all transport, every experience, a bilingual team, and a lifetime of coffee knowledge handed to you in person. From the airport on, you don't take your wallet out again.

There's always an incentive.

What matters most to us is that you come and make the most of everything we love to teach and love to share. That’s why we always keep special rates for groups and couples. Talk to our team.

Before you ask

The questions everyone asks first.

Is Brazil safe?

Not a word. Your guide translates everything, all week.

Do I need to speak Portuguese?

No. Many of our travelers are simply people who love coffee. The knowledge is taught from the ground up. No experience assumed.

Which airport should I fly into?

Most people do. You’ll be with a group of ten to fifteen and a team who knows everyone’s name by Monday evening.

Is this only for coffee professionals?

International flights, travel insurance, and personal purchases. Everything else is covered: hotels, all meals, transport, experiences and guides.

Can I travel alone?

Between ten and fifteen people. We keep it small because most of what we visit was never designed to receive visitors.

What isn’t included?

Editions run between April and October, harvest and dry season. 2027 dates are open now.

How large is each group?

Each group is subject to a minimum number of participants required to make the experience possible.

The group will only be confirmed once this minimum number is reached. If it is not, the experience may be rescheduled or canceled, and participants will be informed through our official communication channels.

When can I go?

Is my Coffee Week Experience group guaranteed to take place?

How does payment work?

Travel with your own group

Want to travel at no cost?

Bring a group of fifteen and your own place on the Coffee Week Experience is completely free. Gather the people you’d most want beside you for a week like this and travel on us.

*International flights are not included in this offer.